Steam Trading Cards is a feature that hit sometime last month I think and from what I can tell it's a feature where you can earn things like chat emoticons and other features for your steam profile.
The system is very simple, certain games have card drops attached to them and by playing these games you get the cards. Every game has a card drop limit of 3 or 4 but there are 8 cards in a set, so to get the full set of cards you must trade or use the steam marketplace in order to get the badge. When you get the badge you unlock a load of stuff to use on your profile so you can customise your shit with a load of themed virtual goodies.
I personally think this whole thing is a load of shit and don't see the point, but that said all the cards are steam marketable, so I have no problem selling them off for a little bit of spare change to go towards my next game purchase, so there is some good that comes out of this whole thing even for those who don't really care.
Also if you have a Steam account above level 10 you can get foil card drops, but the only purpose I've seen for these is selling for insane amounts of dosh on the Steam market. Still, I think they did a great job here of providing a fun and free little extra then benefits everybody, it'll be interesting to see what direction this thing takes when it comes out of beta.
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